Marketing News and Info

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Stay informed and up to date on trends and best practices for small and mid-sized businesses.

January 2016

Jan, 30 2016 9:41 AM
Carolyn Reid

The rise of the full-service marketing agency provides opportunities for growth companies in need of a marketing and communications makeover

By Ron Truman, September 1, 2005.

The idea of using an ad agency is nothing new. For years, entrepreneurs have relied on outside advertising and...

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Jan, 28 2016 9:31 AM
Carolyn Reid
To Market? Or Not to Market?

Okay – so you can’t turn on the TV or open a newspaper without seeing the words recession or downturn.

The fact of the matter is, the global economy is not in the position it was a year ago. While your natural reaction...

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Jan, 21 2016 9:35 AM
Carolyn Reid

Rick Spence, Financial Post
Published: Monday, September 14, 2009

The challenge of any successful business is to turn a weakness into strength. Figure out what's not working, and then find ways to overcome that flaw and outshine the competition.

No one does this better than entrepreneurs. Remember when...

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December 2015

Dec, 23 2015 9:41 AM
Carolyn Reid

5 Reasons Why an Outsourced Marketing Service Is Your Best Bet To Invigorate Sales and Profits


If you are running a $10 to $75 million company that is not achieving its full sales and profit potential, you almost certainly need to take a closer look at your...

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