WEBINAR SERIES – Canadian Anti Spam Legislation [CASL]
(Previous Webinar)

Do you send out electronic newsletters, e-blasts, e-invitations, text messages or engage in social media communications for business marketing purposes?

1. Your ability to widely distribute such communications is about to change significantly.
2. What you don’t know could cost you…..$ thousands or even $ millions in penalties.

Most Canadian small and mid size businesses are unaware of and unprepared for Bill C-28, otherwise known as the Canadian Anti-Spam Legislation or CASL. CASL is intended to restrict unsolicited commercial electronic messages. Aside from being able to opt-out of receiving such communications, recipients must now provide their advance consent.

If you are an owner or chief executive of a small or mid-size business;
click here to recieve the webinar slides. 

You will learn:

  • How this will affect marketing your business, and what you can do to get the best outcome

  • What you should take advantage of right now for your marketing communications - before CASL comes into effect

  • What you and your business will be liable for.

  • What consents must be obtained, and from whom

  • What new information you will need to document and keep

  • What you will need to include in all commercial electronic messages

  • The silver lining with regard to your marketing under CASL

  • How you can mitigate the legal risk to your business

Carolyn Reid, President of Red Wheel Marketing,
will discuss marketing implications and opportunities.

Diane Scarlett, Of Counsel,
Barrister and Solicitor with Cobalt Business Counsel,
will address legal considerations.